Good Energy has been announced as a headline sponsor of Chippenham Pride 2024, following the huge success of last year’s inaugural event.
The renewable electricity company, which is based in the town, is sponsoring the main stage hosting the headline acts.
Last year’s Pride event attracted thousands of people to Island Park to celebrate equality, diversity and inclusion.
Due to its popularity, this year’s event – due to be held on Saturday 15th June – is expanding across the river to include the much larger space of Monkton Park near the Good Energy office.
It will feature a colourful walk through the town centre together with ten hours of main stage entertainment, as well as cabaret and education stages, a bar, and a wide range of stalls offering food and drinks.
Good Energy is a member of Inclusive Employers and has been shortlisted for several awards in recognition of its positive culture. It has its own ‘inclusion champions’, a team of staff from different departments who volunteer their time to promote a welcoming and supportive working environment.
Inclusion Champions co-chair Mair Horscroft said: “We are proud to support such an important event in the town’s calendar and hope it will be a tremendous success.
“We’re committed to building a business that attracts and retains talented people from all walks of life and reflects modern society.
“This means valuing people’s differences and recognising the strength that they give us, allowing them to bring their true selves to work.
“We look forward to working with the organisers to celebrate everyone in our community – and encourage other local businesses to lend their support too.”
Chippenham Pride founder and chair Penny MacDivitt said: “It’s great to welcome Good Energy as our first headline sponsor for 2024.
“Last year’s event exceeded all expectations and this year we want it to be even bigger and better.
“There are still plenty of opportunities for local businesses to sponsor different areas of the festival, and we would love to welcome more volunteers and donations.
“Together, we can showcase why Chippenham is such a great place to live, work and visit.”
Last year’s event has been shortlisted for the Grassroots Pride of the Year Award, with the winner due to be announced on 16th February.